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For our customer, Microsoft Deutschland GmbH, we will fill the following position for the Munich location as soon as possible:

Channel Marketing Manager (m/f/d)

Vollzeit
Professional
München
Veröffentlicht vor 14 Tagen

Ihr Aufgabenprofil

Analysis & Insight (25%)

  • Procure and assimilate consumer behaviour into insights within the context of regional/local consumer profiles to drive sell-thru plans
  • Optimize Marketing investments and maximize ROI on activities by measuring and optimizing marketing campaigns, promotions performance and sell-thru.
  • Anticipate and discover competitor’s activities and adjust retail marketing programs to counter.
  • Work with subsidiaries/partners to analyze the marketing capabilities to recognize and execute on specific local needs
  • Collaborate with WW channel marketing teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends.
  • Gather and synthesize data from retailer partners, Microsoft, and industry resources to form actionable learnings and tactics
  • Work together with sales partners & customers to help create integrated short, medium and long-term sales & marketing plans in line with seasonal planning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons
  • Guide subsidiaries/partners to anticipate needs of the selling seasons and industry trends and deliver feedback to support
  • Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
  • Drive local alignment to seasonal planning guidelines that delivers readiness and execution in market.

Marketing Execution (40%)

  • Drive consistent execution & seamless integration between Category and Sales
  • Own the shopper experience by continuously monitor, scale or improve content, navigation or buying processes
  • Improve, challenge and support partners to expand their capabilities to drive and/or grow our business
  • Support partner engagement and relationships, selling in marketing plans, programs and campaigns to impact sell-through and earn Fans
  • Use results of analysis to learn from execution success and failures and share this with partners/subsidiaries

Business Operational Excellence (15%)

  • Demonstrate creativity and entrepreneurial behaviour while staying on strategy
  • Ensure cross-functional alignment with KPIs and targets.
  • Drive strict adherence to marketing and compliance policies, procedures and business rules
  • Work together with resources to drive excellence in field reporting and analysis for our products & solutions

Ihr Qualifikationsprofil

  • Marketing/Business Bachelor’s Degree – MBA preferred
  • 3+ years relevant experience in Retail / Channel Marketing / Retail Sales
  • Proven success at marketing and execution planning – particularly in the Digital Retail Environment. Knowing the Consumer Electronics retailer landscape in DACH is a plus
  • Passion for retail, customer experience, technology, and Microsoft products
  • Experience with consumer and digital products in an International company environment
  • Financial and analytical experience
  • Be an openminded learner who fails fast, shares learnings, scales success models and can solve challenges independently
  • Be able to effectively drive project and partner relationship management, realize market opportunities and build business cases
  • Strong communication skills by leading partner communication, drive consensus and deliver in a cross-group matrix organization with multiple stakeholders
  • Show a hands-on attitude and have a strong execution mindset
  • Negotiation and influencing skills that gain successful outcomes
  • Business fluency in German and English (Speaking, Reading & Writing)


Über AVANTGARDE Experts

AVANTGARDE Experts is the leading specialist in providing marketing, communications and sales experts. We also offer attractive positions for young academics, graduates, specialists and executives in digital marketing, engineering, supply chain management and purchasing as well as HR & Office.

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