Online marketing manager
Online marketing jobs
Duties: The role of an online marketing manager
Not all online marketing is the same!
In many cases, a career as an online marketing manager (sometimes referred to as a digital manager) is highly individual. Want to get started as an online marketer? Then ask yourself the following questions:
Is there any particular area of online marketing that interests you - for example social media marketing or search engine optimisation (SEO)? Perhaps you would rather take a broader approach and cover all areas from paid search engine advertising (SEA) to email marketing and content production?
From this we can see that the duties of an online marketing manager can be highly diverse, or highly specialised - and this makes the role especially engaging. Regular updates via Facebook, Google, etc. spell regular new challenges for you - so you will never get bored.
Become an online marketing manager
The old saying 'stick to what you know' has definitely had its day. In other words, there are many routes into online marketing. How does it work? Here are some possibilities:
Education/study
Many online marketing managers are degree holders. So what subject should you study? That's not easy to pin down. A German language speaker with strong communication skills would be welcome in the field of content marketing, for example. A media computer scientist with a profound understanding of the technical aspects of website structure would make a good SEO manager.
More and more (distance-learning) courses designed to prepare students for the role of online marketing manager are emerging. Not big on theory? Courses for management assistants in marketing communication can also open doors to the world of online marketing – but then the pay tends to be much lower.
Starting a career
With jobs for working students and work placements available, you can be ideally placed to embark on a career as an online marketing manager. To fully prepare people for their future duties, many companies are offering traineeships with an emphasis on social media marketing or SEO.
To maximise learning during these placements, you should oversee not just one client, but as many different clients as possible – which is why joining an agency often makes more sense than joining a company directly (i.e. in-house). Provided you display commitment, there are good prospects of being promoted from trainee to a permanent position.
Training
If you are already active in marketing or you are planning a career change, you can train as an online marketing manager. Sign up for a general course for beginners or join a course that shines a light on one specific aspect of online marketing, such as influencer marketing or Google Analytics. We have summarised a number of suppliers in an article devoted to education and training opportunities in online marketing.
Salaries in the field of online marketing
Munich or Berlin, large corporations or agency, junior or senior position ... earnings in online marketing depend on several factors. That said, salaries in online marketing are generally between €32,357 and €62,313 according to Stepstone (2017). SEO managers can expect higher salaries of up to €75,000. By contrast, the lowest remuneration is for social media managers, who earn €37,600 on average.